Schizophrenia Study – Adolescent Mental Health Campaign
A marketing campaign designed to recruit adolescents (ages 13–17) diagnosed with Schizophrenia or Bipolar I/II disorder, along with their caregivers, across Orange County and Los Angeles areas.
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A social media campaign designed to engage adults through relatable
and stigma-free visual storytelling.
Target Audience
Primary: Adults aged 18–65 and their families
Secondary: Parents and caregivers (ages 45–64)
Many individuals relied on public healthcare resources, were highly active on social media, and often experienced stigma or fear related to mental health conditions.
Problem
Adults experiencing depressive episodes associated with Bipolar disorder often feel emotionally overwhelmed, discouraged, and disconnected from treatment options.
Traditional clinical messaging can feel too heavy or negative, making it difficult to engage or motivate participation.
Solution
I developed a visual concept that represents the fluctuating nature of bipolar mood states while maintaining a sense of hope and forward movement.
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Used a staircase motif to symbolize the ups and downs of mood cycles, reflecting the non-linear nature of bipolar experiences
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Incorporated visual elements such as flowers and clouds to represent emotional highs and lows in a more approachable and less clinical way
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Balanced emotional expression with bright and uplifting colors to avoid reinforcing negativity and instead convey a sense of possibility and recovery
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Designed materials across bus ads, social media, and brochures to ensure consistent messaging and visibility across multiple touchpoints
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Result
The design helped present bipolar depression in a more relatable and less stigmatized way, making the study feel more approachable.
It contributed to increased visibility across multiple platforms and encouraged individuals to engage with the study with a more hopeful perspective.